Beth Strong, LUX. Denver Advisor
Beth comes to real estate after two solid careers in the healthcare industry, first as a massage therapist and for the last twenty-five years as a holistic psychotherapist and teacher of meditation. Coming from a long line of realtors, real estate is in her blood. Now bringing a wide array of talents to the Denver metro-mountain area, Beth is both 100% professional and at the same time salt of the earth approachable. She works with sellers, buyers, and investors from Colorado Springs to Loveland, from first time home buyers to octogenarians, from Denver Housing Assistance to Cherry Creek. Having lived through many of life’s more challenging situations, she has empathy for families going through rough transitions. With higher than average emotional intelligence, Beth takes one of the most important sets of life decisions – selling or buying a home – and brings context, meaning, and joy.
Q&A with Beth
1. What do you love about your job?
First of all, I’d have to say helping people manage their real estate isn’t a job for me, it’s more of a calling. I’ve been drawn to real estate since I was a young child, and have loved inventive and beautiful use of space, intelligent design, and noticing the ‘energy’ of a home. For me it’s an incredible honor to be invited to help someone as they transition into or out of (or both) a space they call home. As a financial investment with little or no rival, it’s important to work with someone who can be trusted. That so many have invited me to be that person is an honor.
2. What are the most common reasons people love working with me?
They often say they couldn’t have done it without me. Of course, that’s not true. But having been a therapist for so long, I intuitively know how to “hold the space” for things to occur, whether that’s having to make a myriad of decisions on not just when but whether to sell one’s house, if an item should be challenged in inspection, how to listen to oneself (versus all the external parties who want to vote), or where to get a good deal on carpet after the sale. I think people value kindness and patience, but they need to trust their interests are being protected at the same time.
3. What sets you apart from the competition?
I’m not a competitive person, so everything about this question challenges me. I show up. I give my best, with every person and in every situation. For me, the process is a series of challenges on how to honor the people involved that is win/win throughout. I love transactions that, whether easy or really challenging, bring out the best in all of us, and that’s what I strive for.
4. Why did you choose LUX. Denver?
Before I began my career in real estate, someone described to me her closing with another agent. She said the agents on both sides sat at the closing table shooting the breeze with each other and barely acknowledged her. She felt unimportant and almost invisible. This was her very first home purchase, which she made as a single woman, and it was a huge accomplishment for her. We both knew then that what she had wanted was for some acknowledgment of how big this was, indeed, even sacred. The people at the table didn’t get it.
I never want a client of mine to have an experience like that. I knew immediately with the people and presentations of LUX. Denver that we share values of the person first, product second, and experience utmost. It was wonderful to meet with the people who form LUX and feel seen in an environment where many agencies are simply wondering how much money I will make for them and if I am a good bet.
5. What is your communication style like?
I would say it really depends on the situation. Mainly laid back and easy going. I’m not going to be the agent that gives you the sales pitch on a particular property. I always tell my clients that I would never sell them a house that I wouldn’t live in myself.
6. What are you passionate about?
Having been around for a while, I might have a different relationship with passion than some. But if this question were really trying to uncover my values, it would have to be the practice of graciousness with the readiness for clear, undeterred strength when called for. Some might call it the “spiritual life.” In my experience the boundaries between a “spiritual” life and what many call “good living” are so blurred that I no longer care. I do love when we care about our earth; when we care about each other; when we don’t take a simple explanation if the nuances are important to the greater understanding; delicate and intelligent music; a beautiful garden; good food with really good, really cheap wine. I think that gives you a picture.
7. What are your favorite neighborhoods?
What invigorates me about Denver is how many sweet spaces there are in every direction. I’ve seen spectacular hidden gems in the most unlikely places, and what’s been SO fun for me in real estate has been to discover beauty everywhere I’ve gone. That said, I’m partial to the edges of town where it’s more likely than not that the worry is how to keep the garden safe from the deer. I love the discovery, so whether it’s the Springs or Lyons or a little unknown pocket in the heart of Denver, it all delights me.